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Message From The Editor
How to Expand Your Business in a Recession
In this economic climate, we can’t count on volume from existing customers to carry us through. Whether you are a manufacturer, distributor, or rep, success will come from expanding your reach to an untapped market. Yes, there is a way to do that without having to hire more employees, and our special feature by Mark Jewell breaks down the steps and provides a relatable example. You can find a link to that article below. |
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Special Feature
Attract More Customers Through Cross Promotion
Your best business partners may not be in your industry — and that’s what makes these alliances mutually profitable. Read More |
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This Just In
Liteline Acquires Troubled Contrast Lighting
After filing for bankruptcy earlier this year, Contraste/Contrast Lighting has found a new home with fellow Canadian lighting manufacturer Liteline Corp. Read More |
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Trending News
Espen Technology's School District Retrofit Wins Praise From Integrated Lighting Campaign
A Michigan school district’s lighting retrofit ranks high on the DOE’s Integrated Lighting Campaign. Read More |
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Wellness Trends
BIOS Licenses Lighting Technology to Cincinnati Hospital to Help Newborns Grow
Learn about the first medical building in the world to have spectral lighting, designed to mimic natural sunlight to support healthy sleep cycles and stimulate growth in newborns. Read More |
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Lighting Mind Tricks: New Color Lab to Debut at UC Davis
California Lighting Technology Center is creating “The Color Lab” with the help of the Center for Mind and Brain to explore the impact of discrete color spectra on stress, mood, and alertness. Read More |
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Trending People
Convergence Partners to Rep Current in 4 States
Convergence Partners, Inc., Integrated Sales Inc., and Lighting Solutions of Iowa, Inc. have announced the strategic partnership between their companies. Read More |
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Chris Primous Joins Litetrace
Industry veteran Chris Primous has joined Shenzhen, China-based Litetrace as VP/Business Development & Sales. Read More |
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Trending People
2 Top Lighting Design Firms Merge
Premier lighting design firms, Randy Burkett Lighting Design and Envision Lighting Design, have merged to form Reed Burkett Lighting Design. Read More |
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Visual Comfort & Co. Names Shane Judd as President at Circa Lighting
Lighting manufacturer Visual Comfort & Co. has appointed Shane Judd as President of Visual Comfort’s Direct Division – Circa Lighting. Read More |
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Trending People
Fluxwerx Announces Promotions
British Columbia-based lighting firm Fluxwerx Illumination has made several recent changes to its sales management team. Read More |
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Eurofase Promotes Paula Panchisin to VP/Sales-Home Improvement Channel
Toronto-based Eurofase has promoted Paula Panchisin to VP/Sales – Home Improvement Channel. Read More |
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Trending People
Nora Lighting Appoints Chuck Vienna & Jack Helbert to Cover Ohio Area
California-based lighting manufacturer Nora Lighting has appointed Vienna Lighting & Jack Helbert of Ohio as showroom representatives for Ohio, Kentucky, Western Pennsylvania, and West Virginia. Read More |
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