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Message From The Editor
Create a Customer
I have a recollection of a quote from Peter F. Drucker, one of the godfathers of modern-day strategic marketing. He wrote that the only valid definition of a business purpose was to “create a customer”. He also is credited with saying that, “The best way to predict the future is to create it.”
In the August 19th edition of Boating Industry Canada News Week Digest, we wrote about the value of heated indoor storage and how today’s sophisticated, but expensive boats deserve that level of off-season protection. Offering secure, heated indoor storage on a year-round basis, is an appeal that should help to create a customer – an upscale customer at that. Using the environment of the heated indoor storage facility is also a great way to attract the skilled technicians who can best deliver a great boating experience for your customers in the coming season. And there’s more than just that to consider.
(READ MORE)
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Andy Adams, Editor
aadams@kerrwil.com
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Written in Partnership with Lightspeed DMS
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Changing Scene
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Hanna Ljungqvist appointed Head of Volvo Penta Marine
Volvo Penta has announced the appointment of Hanna Ljungqvist as Head of the Volvo Penta Marine Business and a member of the Volvo Penta Executive Group, effective October 1, 2025. After working at Volvo Penta for over a decade earlier in her career, and most recently serving as Vice President and Head of Volvo Trucks in India...
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News: Dock Shoppe Has Moved
Changing a store’s location can be complicated for the operation – packing, trucking unpacking. But when the shop lives on a barge, it’s just a question of slipping the docklines and moving to a new home. The Dock Shoppe chandlery has been run by Mike Pecar since 1987 in a number of locations: Harbourfront Pier 4, Queen’s Quay, Harbourfront again across the road next to the beer store...
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Events
International Institute of Marine Surveying Canada’s first Hamilton, Ontario Conference
You are invited to join us on October 22–23, 2025, at the scenic Hamilton, Ontario waterfront for the International Institute of Marine Surveying Canada’s first Ontario Conference—a premier gathering of marine professionals from across Canada and beyond. READ MORE |
The Maritime Museum of BC’s 46th Annual Victoria Classic Boat Festival Sails into the Inner Harbour
Now in its 46th year, the Victoria Classic Boat Festival, run by the Maritime Museum of BC, returns to Victoria’s Inner Harbour this Labour Day weekend from 29 – 31 August, 2025. Spend your weekend viewing up to 90 beautiful and history-rich heritage and classic vessels—expertly restored, rebuilt, and painstakingly maintained. READ MORE |
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Education
IBEX Debuts Expanded Educational Opportunities for 2025 Show
The International BoatBuilders’ Exhibition and Conference (IBEX), North America’s premier technical trade event for the recreational marine industry, announced today its slate of new presentations, panel discussions and technical seminars as part of its world-class IBEX Education Conference.
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Product Focus
MJM Names Seakeeper Its Exclusive Partner For Gyrostabilization
An early adopter of the innovative Seakeeper gyrostabilization technology for smaller vessels, luxury performance yacht manufacturer MJM Yachts is happy to announce it is offering Seakeeper exclusively as the gyrostabilization option for its full 2026 model lineup.
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Smartgyro to Showcase Advanced Stabilization Solutions at Leading European Boat Shows
Smartgyro, a global innovator in marine stabilization technology, is delighted to announce its attendance at a selection of Europe’s most prestigious yachting events this autumn, the Cannes Yachting Festival, Hiswa te Water, and the Genoa International Boat Show, where it will showcase its pioneering range of gyro stabilizers... READ MORE |
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