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Message From The Editor
 Message From The Editor
Change is inevitable, and we have seen and continue to see events at home and around the world that are forcing us to change how we think and operate. This does not mean we lose our values, but rather grow and find new ways to think and operate. In this issue of Canadian Electrical Wholesaler see how Milwaukee Tools is developing new marketing strategies and be sure to read about the coming Cybersecurity Best Practices & Resource Guide for the Electrical Industry that will be published in the coming weeks by Electro-Federation Canada. And of course, do not forget to make your nominations for the coming ESA awards and for EFC’s Leaders that Make a Difference in the Canadian Electrical Industry. Enjoy! |
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Developing Strategies
Brent Neilly on Developing Marketing Strategies, Milwaukee Tool Cordless Technology, and Smart Tools
By Blake Marchand
 Brent Neilly is the Group Marketing Manager with Milwaukee, he has a background in business communications with a B.A. from Brock University, as well as experience working in the construction industry. “When I joined TTI (Milwaukee’s parent company) it was kind of a perfect match, I had some marketing knowledge from my... Read More. |
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Electro-Federation Canada - Industry Health
Cybersecurity Best Practices & Resource Guide for the Electrical Industry: Coming Soon
By Cherith Sinasac, Electro-Federation Canada
 Robert S. Muller, former director for the FBI once said, “there are two types of companies – those that have been hacked and those who will be hacked.” Cybersecurity threats are becoming increasingly sophisticated with advances in digitized, connected devices (IoT) that span internal and external networks and systems. While many... Read More. |
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Government of Canada Supports Growth of Family-Owned Manufacturer
International Women's Day is a globally-recognized celebration of the critical social, economic, cultural and political achievements of women. In Canada, women entrepreneurs play a vital role in our country’s economy yet continue to face barriers to success. The Government of Canada is committed to driving a strong, inclusive economic |
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Liteline Introduces OnCloud Certification Program
With the launch of Liteline OnCloud in February 2021, Liteline has been busy helping you create unique spaces with the integration of full color fixtures with wireless control. This year, they want to provide you with a way to become an OnCloud Expert. "We’re happy to announce the launch of our OnCloud Certification Program that will |
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Business Support
Work seamlessly with your tailored technology solutions that support your evolving business needs
 At Ignite Technology, we design straightforward, reliable, and repeatable solutions built for flexibility in the workplace. Across our business entities, we offer a range of services and support for organizations of any size or scale. Whether it’s an update to your boardroom or transforming your digital systems to meet the needs of the hybrid workplace, our team knows how to plan for the bigger picture. There's a lot of topics our experts are passionate about, including cyber security. Our Director of Security Solutions, Kevin Critch, helps take the complexity out of security programs, compliance and a whole lot more for our customers. Are you ready for a security program that will meet the needs of your business so that you can focus on what matters?
Kevin's hosting a security webinar Thursday, March 17th at 12:00 pm EST. ‘The Cyber Security Program for the Modern Workplace. In this webinar you’ll learn:
• Why security programs may fail
• The perks of proactive security programs
• How Security Strategies can help your business
• How you can stay resilient - Incident Response Planning Read More. |
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Recognition
Marketing Awards Winners 2021
 Congratulations to Eaton for winning the EFC Marketing Award for Integrated Marketing Manufacturer Over $50 Million! EFC asked Vanja Bukorovic, Yalda Pashai , Digital Marketing, and Aditya Ramesh, what the award means to them and the team. Watch the video to find out! The Integrated Marketing category is sponsored by KERRWIL... Read More |
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Mersen Canada Receives Franklin Empire’s 2021 Ontario Supplier of the Year Award
 Mersen Canada is honored to receive the 2021 Ontario Supplier of the Year Award from distribution partner Franklin Empire. This award recognizes the excellent support provided by Mersen in 2021. “During such uncertain times, Mersen achieved the results required to be nominated and was ultimately awarded Franklin Empire’s... Read More |
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Changing Scene
New Marketing Coordinator for Pilz Automation Safety Canada
 Pilz Automation Safety Canada is excited to announce their new hire Catherine Tran, for the role of Marketing Coordinator, effective as of February 28, 2022. Catherine recently graduated from the University of Guelph-Humber with an Honours Bachelor of Applied Arts in Media and Communications Studies, along with an Advanced... Read More |
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IDEA Welcomes Lisa Tolnai to Account Executive Team
 IDEA announces that Lisa Tolnai has joined its staff as account executive; she is an important addition to support the IDEA Exchange platform, a major EDI Value-Added Network (VAN) in the electrical industry. As the newest member of IDEA’s account management team, Lisa Tolnai will be responsible for managing key customers of... Read More |
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Changing Scene
EFC’s Marketing Network Welcomes New Chair
 Dean Scott, Marketing Manager, Electrozad, was announced as the new Chair replacing Meena Bajwa, Global, Senior Director of Marketing, Schneider Electric, at the March 2, 2022, Marketing Network meeting. EFC thanks Meena for her leadership as Chair in 2021 and wishes her success in her new position at Schneider Electric... Read More |
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EFC Appoints Events and Marketing Assistant, Jade Hosick
 Jade Hosick has been appointed EFC’s Events and Marketing Assistant, effective February 22, 2022. Jade reports to Nathalie Lajoie, Director, National Events and will support all national and Ontario region events, EFC Industry Awards Program and will also support the Ontario Energy Network programs. She will share marketing... Read More |
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Call for Nominations
Ontario Electrical Safety Awards
 In 2010, ESA created the Ontario Electrical Safety Awards to acknowledge the outstanding efforts of others in the safety system to improve electrical safety in the province. The awards recognize exceptional contributions to safety in the areas that present the greatest harm to Ontarians: Powerline Safety... Read More |
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Call for Nominations: Leaders That Make a Difference in the Canadian Electrical Industry
 It takes one individual or company to make a difference. Whether they demonstrate strong leadership or a commitment to contributing to the health of the industry, it is important to recognize these individuals to breed success. Nominating an individual for their commitment and successful accomplishments... Read More |
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Upcoming Tradeshow
Lumen Exhibition May 3 & 4
 What is the Lumen Exhibition? It is Quebec's largest electrical industry exhibition with a surface area of 50,000 sq ft and with more than 175 exhibiting suppliers. This unique and innovative event offers the opportunity to discover the products and innovations of the industry as well as the possibility of exchanging with our... Read More |
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Growing Support
NETCO Funding For New Projects
 Recently, the Government of Ontario announced that it is investing more than $13 million dollars spread out over nine projects with a focus on apprentices and journeypersons in the electrical industry to achieve the skills they need and to assist employers in finding the skilled trade workers they need to grow their... Read More |
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Economy
Wholesale Trade: Early Indicator, January 2022
 Given the rapidly evolving economic situation, Statistics Canada is providing an advance estimate of sales in the wholesale trade sector for January. The advance results for January indicate that wholesale sales rose 3.9%. The increase reflects higher sales in the building material and supplies, and machinery equipment and supplies... Read More |
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Monthly Survey of Manufacturing, January 2022
 Manufacturing sales rose for the fourth consecutive month, up 0.6% to $64.8 billion in January on higher sales in 14 of 21 industries, led by the petroleum and coal (+6.8%) and wood (+6.5%) product industries. The gain was partially offset by lower sales of motor vehicles (-17.5%). On a year-over-year basis, total manufacturing sales... Read More |
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Looking South
Sonepar – Doubling Down for Acquisitions?
By David Gordon, Channel Marketing Group
 We know, like most other distributors, that Sonepar USA had a “good” 2021. At least enough to enable it to carry out any planned acquisitions but, perhaps the recent news that it sold Vallen is a hint that they are doubling down to do more? Sonepar, the world, and North America’s, largest electrical distributor, become more... Read More |
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Train Slowing Down Around the Corner
By David Gordon, Channel Marketing Group
 2021 represented the best of times and the worst of times. Companies reported record sales, record sales growth, many had record profits and backlogs grew. And then there were supply chain issues, labor shortages, rising costs of goods and the persistence of COVID. Coming into the year many have seen a continuation... Read More |
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How $1.3 Billion Of Counterfeit Goods Are Seized
 The sale of counterfeit goods is a multi-billion dollar industry that can have negative impacts on consumers and fuel criminal organizations. In 2020, U.S Customs and Border Protection (CBP) officers seized over 26,000 counterfeit goods shipments. Business Insider visited Steve Nethersole, a customs officer at JFK, to see how... Read More |
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Economic Direction
CSA Group Contributing to Building a Circular Economy in Canada
 CSA Group has joined the Canadian Plastics Pact (CPP) as an Implementation Partner and Circular Economy Leadership Canada (CELC) as a Strategic Partner. Through these relationships, CSA Group joins other leading industry, government, NGO, and public-sector organizations working collaboratively towards a circular economy in Canada... Read More |
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Product Watch
Monitoring recent products launched in Canada
 New products are hitting the market at such a pace that it is often hard to be aware of everything new. Let Canadian Electrical Wholesaler and its sister site Electrical Industry Newsweek help you stay aware of new products and solutions for your customers. Read More |
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The Electrical Stock Market
 Track the stock market performance of 25 publicly traded electrical equipment suppliers and electrical wholesalers. Updated weekly.
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Help shape what content you need and when. Gain access to special product launches and promotions. Give your input and ideas on best practices and practical methods. Click here to join |
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