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Message From The Editor
Bifurcation of Boating
As you are reading this on Tuesday July 22, I’m in Florida as the guest of Mercury Marine to learn the details of a new engine and to review two boats powered with the new (so far secret) engine. What will it be? With a lineup of Mercury outboards that already spans a range from 2.5 to 600 horsepower, it’s hard to see where there is a gap in the lineup. Might they bump their V12 / 600 up to 650 or even 700 hp? Or is there a gap somewhere? Like maybe in the V10 range? That engine had its debut just three years ago and I was at Lake X in Florida to run the new engine. It was a mighty 350 or 400 hp V10 that was smooth and sexy-sounding with plenty of muscle for bigger boats.
However, I don’t find the V10 on the Mercury website today. Is that simply a website situation or a hint of a coming change? I could not imagine the V10 being discontinued – it was awesome. Will I learn about the change in Florida this week? Certainly, the market for bigger boats, offshore centre consoles and ever-bigger and more elaborate day boats has been where the sales action is, and therefore the big money. But maybe Mercury has plans for the smaller end of the market. While their range seems very complete, maybe there is a new thrust for smaller and more affordable boats. I’d really like to see that. Not every boating area needs, or can even accommodate big boats and big power. Our island on Charleston Lake in eastern Ontario was well-served by a fleet of 15 and 16-footers over the years and 40 hp was sufficient. Is there a unserved market waiting for new boats in that range?
(READ MORE)
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Andy Adams, Editor
aadams@kerrwil.com
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Changing Scene
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Aviara Boats Charts a Bold New Future Under Cruisers Yachts
Aviara Boats, the industry’s most forward-thinking luxury sport boat brand, has officially entered a new era of innovation and growth. Following the acquisition of Aviara’s assets by Cruisers Yachts in late 2024, the transition is now complete, with all desired assets successfully relocated to Cruisers Yachts’ state-of-the-art manufacturing facility in Oconto, Wisconsin.
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Teledyne Acquires Maretron
Teledyne Technologies Incorporated announced on July 1st, the acquisition of assets of Maretron, including the brand’s Octoplex, MPower and MConnect product lines from Littelfuse, Inc. (NASDAQ:LFUS). The purchase will allow Teledyne’s Raymarine business to deliver deeper integration and automation for boat builders as a one-stop-shop, greatly expand product functionality...
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Changing Scene
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Enter the 2025 IBEX Innovation Awards – Showcase Your Product to the Industry
Entries are now being accepted for the 2025 IBEX Innovation Awards through Aug. 20. If you’ve developed a new product or technology, this is your opportunity to gain the recognition—and visibility—it deserves on the industry’s premier stage. Participating in the Innovation Awards offers a powerful platform to showcase your innovation to key decision-makers, buyers, and media.
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Changing Scene
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Correct Craft Announces 2026 Leadership Transition - Yeargin to become Board Chair, Hutcheson CEO, in April
Correct Craft announced its 2026 leadership transition plan July 14th , following Bill Yeargin’s earlier announcement that he will be stepping down as CEO on March 31, 2026. On April 1, 2026, Yeargin will transition to Correct Craft’s Board Chair, and Correct Craft’s Chief Financial Officer (CFO), Zach Hutcheson, will assume both the CEO role and become a Correct Craft board member.
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Brunswick Corporation Named One of Newsweek’s Greatest Workplaces in Manufacturing for 2025
Brunswick Corporation, the world’s largest marine technology company, has been honored by Newsweek as one of America’s Greatest Workplaces in Manufacturing 2025, a recognition that highlights organizations across the country excelling in employee satisfaction, workplace culture, and overall employee experience.
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Changing Scene
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MJM Yachts Appoints Derek Mader as Director of International Sales and Dealer Development
Luxury high-performance yacht builder MJM Yachts is happy to announce the appointment of Canadian yacht dealer and broker Derek Mader as its new Director of International Sales and Dealer Development. Derek Mader – A seasoned yacht sales professional with over 30 years in the industry, Mader co-founded Canada’s leading luxury yacht dealership and brokerage firm in 2014 and led it as CEO for the next decade.
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Events
Registration to the 2025 NMEA Conference & Expo is now open!
This is your invitation to the marine electronics trade show of the year! Join fellow professionals at the 2025 NMEA Conference & Expo, where installers, manufacturers, and industry leaders come together for a week of hands‑on training, in‑depth technical sessions, and invaluable networking opportunities. READ MORE |
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Education
No Experience Needed! Virtual Basic Marina Management Course
Running August 5-26, 2025 – Virtual Basic Marina Management Course. The Course meets 2x per week (via Zoom) from 1pm – 4pm EST on Tuesdays and Thursdays for 4 weeks. This course is designed for individuals looking to get into marina management or managers and owners with early or limited experience in running a marina. The course delivers content through a series of – six lectures...
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JUST LAUNCHED - 6 New Mini-Courses to Boost Boating Confidence
CanBoat’s six new mini-courses are now live! For new boaters or simply for those looking to boost their confidence for the summer, these short, practical courses are designed to help our community build real-world skills. READ MORE |
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IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today the introduction of the newest innovation in vessel pitch and roll control, Zipwake PRO. IMTRA is the exclusive distributor for Zipwake in the U.S. READ MORE
