Brunswick Corporation reports strong performance & engagement at largest global consumer and marine trade shows

Feb 10, 2023

Brunswick Corporation (NYSE:BC) and its award-winning brands have reported a strong start to the 2023 boat show season, highlighting the Company’s continued market momentum and showcasing of its ACES Innovation strategy.

Brunswick kicked off 2023 with a very successful Consumer Electronics Show (CES) in Las Vegas where the Company highlighted its ACES Innovation Strategy with the launch of multiple new products including its newest boat brand, Veer and Mercury’s first Avator electric engine. CES set the stage for the winter boat show season in Europe and North America where consumer boat shows in New York, Chicago, and Toronto drew sizeable crowds while the Minneapolis Boat Show, one of the most influential freshwater shows in the U.S. was sold out according to the NMMA.

Last week’s Dusseldorf Boat Show, the largest indoor boat show in the world, drew close to 240,000 attendees – surpassing expectations. During the event, Mercury Marine announced that it is now the outboard engine share leader in Europe and reported 40% overall share of outboard engines at the show which was 15 points higher than the next closest competitor and had close to 60% of all outboard engines over 150hp at the show.

Sea Ray reported strong sales in Dusseldorf, increasing units sold by eight percent from the 2020 pre-pandemic show – including the very successful launch of the all-new 210 SLX. Quicksilver and Bayliner both launched new products and saw high traffic in their exhibit as both brands improved market share in Germany.

“While post pandemic events are operating under different benchmarks, Brunswick and our brands saw very engaged consumers and excitement at shows around the world,” said Dave Foulkes, Brunswick Corporation CEO. “I’m thrilled at the level of success that our Company has experienced over the first four weeks of the year and look forward to continuing that momentum as we move towards the Miami International Boat Show in mid-February.”