About Us

Founded in May 1964 by J.W. Kerr; Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil has grown into the oldest privately held publishing company in Canada.

We look forward to our next 50 years with our new generation team involvement.

Our Founder Jack Kerr gave us our mission. Simply stated he said, "we will be a member of the industry first and publisher second." This mandate has distanced us from every competitor we have ever had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in the Canadian publishing community, and a key partner in the industries we serve. J.W. (Jack) Kerr, brought forward these guiding principles for success: be the market's resource; and understand any publication and its ancillary platforms are in the process of becoming perfect.

He taught us that nothing is as constant as change. We must adapt to market conditions and technology trends and truly understand the impact these have on our readers. That; and taking care of our customers will provide continued growth and a sound reinvestment in all we do.

Kerrwil has been active in many industry associations including the Canadian Business Press now a part of Magazines Canada - where both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with Magazines Canada, and a past member with BPA Worldwide, and the Canadian Circulations Audit Board.

Kerrwil has nurtured its reputation for being the best we can at what we do. Understanding and meeting our advertisers' expectations and providing new methods and solutions that generate above average returns is what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led us to establishing best practices in publishing in print, digital and on line that dramatically separate us from the competition.

We know what we do drives profitability, creates awareness, and builds brands; and our team of editors, publishers and audience experts stop at nothing to be the resource to the markets we serve.

Today, we remain committed to the principles that have brought us this far...

  • Actively support the industries we serve
  • Ongoing investment in audited circulation
  • Delivering editorial excellence and authority
  • Setting the benchmark for best practices in publishing
  • Researching, evaluating and sharing superior market knowledge
  • Lead the publishing industry in best practices and online technologies

Kerrwil is your market resource.

Our Mission

We are a leading Canadian publisher of Print, digital, online and web-based solutions that deliver brand awareness, build preference, deliver results for our customers while ensuring a solid return for our shareholders and maintaining a collaborative environment for our team our suppliers and the segments we serve.

Our Vision

To be world class in all we do, while delivering integrated solutions within our chosen markets.

Our Values

  • We believe in the well being of all our team members
  • We believe in communication that is direct and factual
  • We expect honesty, integrity and ethical behaviour
  • We are committed to an inclusive environment that treats all with dignity and respect
  • We promote innovation and the relentless pursuit continuous improvement through teamwork
  • We believe in a collaborative approach in all we do

Readership

Publishing Industry Expertise and Involvement drives Audience and Readership Excellence

As past members of the Canadian Circulations Audit Board, a division of BPA Worldwide, our main platforms are audited twice yearly to confirm readership, geographic location and title. The data required by advertising professionals worldwide guarantees that you know what you are buying and to whom you are directing your message.

To be the best at what we do, Kerrwil is an active member of these industry associations. Kerrwil has chaired, supported and been active in all these groups for the betterment of the media and to ensure we stay at the top of our game in developing, sharing and practicing best methods to gain audience and build quality content in print and on line.

Our Driving Principles

Long Term Goal

We will work diligently on our obligation to build a better and stronger company in the future building on the Kerrwil brand. Our future sustainability is ensured by our continued commitment to our stakeholders, developing our people and challenge those communities we serve. We will exceed in quality and service in all we do while we drive strong financial results.

Great People

Fostering a collaborative and supportive environment and attracting and retaining the best of the best for our business. Today our team continues to demonstrate whatever it takes moniker and takes on the challenges we confront with a can-do team mindset. We value risk taking, innovation and the pursuit of continuous improvement in all we do.

The Best Value-added Formula for our Clients

We will focus on our collective ability to continually drive value to our clients in all we do. We view our clients as partners and believe that we can help them grow though our long term understanding and knowledge of the markets we serve.

Our International Network

We are committed to best practices, best methods and solutions in all we do and are committed to working with our colleagues worldwide to gain insight

Team

Our company is different; our most protected assets are our people. It’s our people that make us different and it’s our people that drive our competitive edge. We are passionate about making a difference, about adding value and making a measurable difference in our client’s performance.

Kerrwil’s history has been shaped by a bunch of smart, driven people that care about deadlines, getting it done and doing whatever it takes. Our collaborative style and focus emphasizes a team approach, builds trust at all levels and drives results for our clients, company and stakeholders.

Want to join our team?
Contact John Kerr directly at johnkerr@kerrwil.com

Platforms

  • Canadian Boating

  • Boating Industry Canada

  • PORTS Cruising Guides

  • Sailing in Canada

  • Electrical Industry Canada

  • Le monde de l'électricité en ligne

  • Canadian Electrical Wholesaler

  • Lighting Design & Specification

  • Panel Builder & Systems Integrator

  • Drives & Controls

  • Panel Builder US

  • Mechatronics Canada

  • Canadian Finishing & Coatings Manufacturing

  • Power & Telecom Industry

  • US Lighting Trends

Reprints

About Re-Use of Content

Re-use requests include editorial and commercial reuse of Kerrwil text and images.

To Submit a Request

For all requests to reuse content from Kerrwil we require the following information:

  • Name of the title/platform in which the content originally appeared
  • Issue date if applicable
  • Page number or URL
  • Title of the article / description of the image(s)
  • Name of the author / photographer
  • Your complete contact information (name, address, phone, fax, email)
  • Description of your proposed reuse of content (please include all details – including, but not limited to, print run, territory of reuse, rights being requested)

About Reprints

Reprints are high quality reproductions of published articles on a variety of media, enhanced by customization options.

E-prints are PDFs of articles that can be hosted on a website for access by multiple users. E-prints are print-enabled, allowing users to print the PDF.

Contact Information

For Electrical related inquiries contact:
Owen Hurst
owenhurst@kerrwil.com
705-527-7666 x 221

For Marine related inquiries contact:
Jill Snider
jillsnider@kerrwil.com
705-527-7666 x 225

Careers

Kerrwil prides itself in creating and providing the best content for the respective segments we serve. We deliver the most qualified audiences in our print, digital and on line platforms. Kerrwil is known as a pioneer leading the publishing industry with the first special interest web site, digital version, and integrated digests. We search and research our markets better than anyone and we strive to provide the right value for our clients. Kerrwil has been involved in integrated media solutions, in print, in person, and online well before many considered it.

Editorial

We pride ourselves at being members of the industry or segment we serve first and that drives the content that’s insightful and informative. We give our readers the right information at the right time and we provide the right mix of content in every issue and on every web site.

Advertising

At Kerrwil we sell solutions first and are committed to a best fit always. If we can’t do what is needed, we work hard to help our clients find the best solutions. We believe in relationships and have clients that have dealt with us every month since our founding. Our integrated approach and service levels set us apart and each brand we have has professional sales teams that know the market and know how to bring results.

Corporate

At Kerrwil we are always looking to augment the corporate team and build on the bench strength to support our mission to develop, create, and grow our numerous brand platforms. Our corporate group includes audience acquisition, market research, finance, operations, business development, promotion and strategy, and planning.

Technology

We are continuing in our efforts to refine, define and expand our platforms and technical infrastructure to allow us to better interface with our audiences. From website design, to IT to systems design.

Request Info

If you require more information please contact Owen Hurst - owenhurst@kerrwil.com | 705-527-7666 ext 221


538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2025 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil