December 17th, 2021
Clariant pays tribute to the year to come in its new Decorative Coatings Trends for 2022 – “golden.” Consumers can take inspiration for decorating their rooms, spaces and furniture from the palette’s 40 new shades that reflect four different phases of natural human behaviours in the new world in which we live.
“Now close to the end of another slowed-down year, we’re craving what comes next, for the chance to move forward and re-experience life following the intense focus on our behaviours, lifestyles and desires,” comments Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant.
In phase 1, “memotions,” a relatively calm colour selection with some poppy colour accents represents a coming back to life of sorts, where we’re re-orienting ourselves, considering our recent pasts to plan our futures. This palette includes Colour of the Year “memory gold,” an antique gold-tone with just the right touch of luxury, inspiring us to create new memories distinct from the past. The shade was formulated with Clariant pigment preparations. It was mixed with SHINEDECOR C393, a brand new ready-to-use gold pearlescent effect pigment concentrate for waterborne paints from Clariant’s styling partner, Eckart, to achieve the final antique and sparkling golden tone.
“Memory gold is set to be an ever-present through 2022, perfect for accenting or for colour drenching and blocking techniques to partner other colours of the years announced by decorative coatings brands. The combination of a neutral gold shade and effect pigment brings something meaningful and special to homes and lives,” adds Franziska.
From memotions, we enter “wembrace,” where the colour scheme becomes more colourful while staying with calmer, naturally driven colours like greens, beiges and blues that reflect the happiness and feelings of being allowed to “breathe” again.
In “wescalate,” the palette evolves to become yet more colourful again. Blue tones continue to be dominant but are accompanied by intense shades such as pink, orange and turquoise – ideal as accent colours to create a focal point without overwhelming the room.
Finally, within the “metox” palette, you find very calm colours on the cold side. Grays, blues, green and beige are the key colours used for full-colour schemes in our homes. Because, after all this building excitement has waned, it’s time to settle back down to who we are.
Clariant sets new trends as one of the only pigment producers to publish colour palettes for decorative coatings, supporting D.I.Y. enthusiasts to professional decorators with trend-setting colours relevant to key application trends and design directions.
All shades in golden are formulated with Colanyl 500 waterborne pigment preparations which enable consumers to match any colour they choose in modern architectural paints and plasters. The resin-free and low V.O.C. range combine the advantages of broad compatibility in waterborne architectural coatings and suitability for Point-of-Sale and In-Plant tinting. Colanyl 500 is manufactured without using alkyl phenol ethoxylated additives (APEO) and meets the requirements of the official V.O.C. test norm DIN EN ISO 11890-2 (Directive 2004/42/E.C.).
“golden” - Decorative Color Trends 2022+ features four-colour sets and month-by-month highlight shades designed to stimulate creativity, feelings, friendships, and a focus on ourselves.
For more information, visit: clariant.com/decorativecolortrends2022
